Important Factors to Get High Google Page Rankings

Doing the right things in search engine optimization is the best way to succeed in acheiving high rankings on Google and other search engines. There are lots of factors that you have to work on to make your website performs better than your competitor's sites.

1. Accessibility of web pages

Search engines needs to access your web pages so make sure that the pages of your website are accessible. Search engines may ignore your site and won't get good rankings.

Points to make web pages accessible to search engines.

- Web servers must not return an error code when search engine spiders visit your web pages. Search engines won't index your site if this happens.

- Web pages contents must make sense to search engines. Avoid using Flash movies or images to present the main content of your web pages.

- Check the HTML code of your web pages. Some of HTML errors can prevent search engines from indexing your site. The fewer HTML errors your web pages

have, the better. You can check errors of your web page with HTML validator.

- The robots.txt file must allow search engines to index your web pages. Search engines won't list your website if you accidentally blocked all bots or all directories of your website (this can happen with a simply typo in the robots.txt file).

2. Right Choice of Keywords

The most important thing that determines whether your SEO campaign is a success or not is choosing the right keywords. It's best to focus on longer keywords for search engine optimization. One word keyword are much more competitive so this is not advisable for websites that are newly published.

3. Good Backlinks

It is impossible to get high rankings on major search engines like Google for Websites Without good backlinks. The links that point to your website have a major impact on the position of your web pages in Google's search results. Get as many good links as possible from related web sites.

4. Unique Website Content

Create unique and trustworthy content that separates your web site from the others. Websites that contains articles that can be found in most of other websites will have a hard time to get good search engine rankings. You can write on things that you know best. If you're an expert in a special field, write as much as possible about that field to make sure that your web pages becomes the best resource for that certain topic.

5. Meaningful Site and Information Architecture

Show search engines which pages of your website are related by using folders and logical linking. Search engines should figure out that a group of web pages on your site relates to a certain topic. A good site architecture shows search engines that your website is more than just a collection of random web pages.

Note : Search Engine Optimization is very tricky so be careful in optimizing your web pages because a small error in one element can pull your page ranking down.