Most of the people thought that being listed on the first page in Google results upon searching a specific keyword will bring them more sales and visitors. However, there are lots of people who don't know the real concepts SEO (search engine optimization) and they expect something wrong about it. In fact, there are some webmasters that are still expecting that their website will be listed first on Google by just submitting their site to Google. Maybe it worked a long time ago but not nowadays.
1. SEO takes time
Search engine optimization needs time to take the results. Do not expect the results tomorrow or next week after you optimized your website today. Search engines have to update their index therefore they will find new pages that are optimized and new links to your website to improve your ranking score.
2. Web pages must be up to date
Keywords must appear on your web pages to get high rankings for that certain keywords. But there's an exception, if there are lots of other websites that link to your website with that keyword, you can also get high rankings for that certain keyword even if that is not listed on your website.
The keywords you want to be on top in search engines must appear in the right elements on your web pages. So from now and then, you have to update the HTML code of your web pages to make the search engine spiders or robots easily parse or crawl your site.
3. Choose the right keywords
Optimizing your website needs the right keywords. SEO is not about getting a high Google Pagerank. It is about having high listing for the right keywords therefore the right people searching for the them would come to your site. You just have to optimize your website for keywords that can attract the right kind of visitors to your web pages.
4. You need right links
The key to high rankings on Google are good backlinks. Usually, a lot of people create backlinks automatically but this won't help the rankings of your site instead they might get you banned from Google's and other search engines' index.
Right links come from related websites which contains the right keywords in the link text. To get good links from other websites, make your web pages attractive and have contents that are worthy to link with so that other people can talk about and share to other people.
5. You must be realistic
Search engines like Google have more trust on old and established websites that have a lot of backlinks. Getting on the first result page for a highly competitive keyword is very difficult so start optimizing on less competitive keywords and then proceed to the more competitive terms. Search engines must have to build trust to your website before they give your web pages good rankings for highly competitive keywords.
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