SEO Link Building for the Success of your Website

One of the most important tasks in SEO is link building. I know you read and heard about this all over the internet and SEO masters are talking how important is this over again and again. If you don't have successful link building program for your web page, you will not gain high search engine rankings or traffic.




Link Definition

A link or hyperlink is used to navigate from a search engine to the website or from a web page of a website to another page or another website. You can easily notice a link because the mouse pointer would turn into a hand icon when hovered into a link. Links are all over the web since this is how surfers navigate around the web or the World Wide Web which basically won't work without links.

The following are some examples where you can find a link.

- A web page of a website directly links to another website
- A Facebook user posts on their profile page a link to a website page
- Comments posted on a blog containing a link to a website
- Email messages which includes a link to a website
- A blogger includes a link to a website in blog posts
- An article is posted on a directory which includes a link to a website

All the things mentioned above are good examples of links, however before you go crazy posting links and spamming comments on blogs and forums, you must understand first the importance of link building or your effort will be just gone to waste.

Important Factors About Link Building

Link building is important because search engines rates the popularity, authority and trust of your website depending on the number of quality links linking to your website. Now, if someone is linking to you first and foremost there should be a degree of trust in you or to youe site. Next is that there should have some value to them in providing a link to your website for their own audiences or subscribers. The main idea is this - the more people linking or refering to you then the more popular you are. So the more links you have, the greater the degree of trust and authority and the greater popularity is perceived by the search engines which greatly helps you rank more highly and promote you to a higher rank to get even more exposure. Links also generate a means for users to find you outside of the search engines and the more links you have, the greater the chance of attracting more traffic, so links are not simply about appealing to search engines because they generate visitors as well.